CASE STUDY
Applebee's
Amplify promotional offer reach and drive in-store visits for CDR diners.
0.21%
CTR
34%
LOWER CPSV
Objective
Applebee's teamed up with Big Happy to score big with their All You Can Eat Wings promotion, aiming to bring football fans and casual diners into their restaurants. Our mission? To spread the word far and wide and pack those tables full of hungry customers!
Solution
Applebee's had a spicy idea for their "All You Can Eat Wings" campaign and turned to Big Happy to make it sizzle. Using our Sunrise unit, we cooked up a mouthwatering animation featuring their Hot, BBQ, and Garlic wings that left viewers drooling and ready to head to Applebee's. With our FIND MY Applebee's CTA and targeted approach to NFL fans, the campaign was a touchdown, driving high foot traffic to their restaurants just in time for football season.
Results
Big Happy's speedy work proved to be the MVP! Approvals were a breeze, and the campaign performed like a champ, with cost per store visit crushing Foursquare's benchmark by 34% at only $0.31! It's official - we're the secret sauce to advertising success.
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