CASE STUDY

NFL Network

Drive NFL Network tune-in through Big Happy's speedy creative output.

Back view of a football player holding a ball on a lit-up field with stadium lights in the background.

1.13%

CTR

3x

CREATIVE SWAPS
PER WEEK

8.3M

IMPRESSIONS

Objective
Big Happy teamed up with the NFL to create a fun and exciting campaign that would get football fans pumped up for upcoming game matchups and tune in to NFL Network properties.
Solution
Big Happy's Sunrise units were used to dynamically remind football fans about upcoming games, while the ads adjusted on game day to let viewers know it's time to tune in on NFL Network. With 12 creative units across six games, Big Happy kept fans hyped highlighting different aspects of the matchups to keep fans engaged and excited.
Results
With the help of Big Happy's ad platform and Sunrise units, Thursday Night Football games saw a huge surge in excitement and awareness. The secret? Dynamic adjustments that called out "Thursday" and "Tonight" while showcasing all the ways to watch on NFL Network. And the results speak for themselves: a touchdown-worthy campaign with a high CTR and impressive mobile tune-in drivers. Big Happy's speedy creative solutions made the NFL Network's launch a breeze, scoring them a stress-free and successful campaign.

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