Drive Origin Natural Spring Water sales among C-store shoppers.
ZIP CODES TARGETED
Blue Triton wanted to create buzz and drive sales of 1L bottles of Origin Still Water in select 7-Eleven stores. That's where Big Happy came in - we launched a targeted mobile ad campaign that got people excited and ready to make a purchase.
Big Happy brought the majesty of the mountains to life in an Animated Sunrise unit that showcased Origin Still Water's 1L bottles in all their glory. We pulled out all the stops for Blue Triton's mobile ad campaign, deploying a geo-fence around 7-Eleven locations and targeting bottled water buyers and frequent shoppers across 2,600 zip codes. Our creative team designed a custom Animated Sunrise unit that captured people's attention and raised awareness of Origin Still Water at 7-Eleven stores.
Big Happy's Shopper Campaign for Origin Still Water at 7-Eleven stores was a smashing success! Thanks to our cutting-edge geo-fencing technology and precisely-tuned targeting, we reached On-the-Go water buyers in over 2,600 zip codes. And our mobile ad campaign hit all the right notes, with a CTR that soared above benchmarks and an engagement rate that blew our benchmarks out of the water.