CASE STUDY
The North Face
Increase holiday retail store visits with dynamic geo-targeted creative.
4.3K
IN-STORE VISITS
19.38%
BEHAVIORAL LIFT
1.41%
CTR
Objective
'Tis the season for holiday shopping and The North Face was ready to spread some festive cheer by driving in-store and online sales. Looking to draw in local shoppers and drive traffic to their retail stores, they turned to Big Happy for an innovative solution.
Solution
The North Face and Big Happy joined forces to create an exciting mobile campaign that would drive in-store visits during the holiday season. Big Happy designed three Animated Sunrise units with a dynamic geo-aware store locator feature, helping shoppers easily find the nearest The North Face store. These high-impact units were created to get customers excited and motivated to visit The North Face stores and find their perfect winter gear.
Results
By harnessing the power of dynamic location and eye-catching animated Sunrise units, The North Face ignited a shopping frenzy during the holiday season. Our store locator feature helped eager shoppers easily find The North Face nearest to them and hit the stores. The campaign delivered impressive results, boasting a behavioral lift 2x higher than the retail clothes/apparel category benchmark and an engagement rate 14x higher than standard banners.
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