Big Happy is a fast-growing startup that combines the next generation of mobile focused creative with publisher media to create an interaction across publisher web pages that wows the modern-day consumer and drives brand outcomes. As the leader in highly engaging 2D and 3D mobile ad creatives, Fortune 500 brand partners are constantly tapping into our end-to-end mobile targeting and creative platforms to reach their audiences on the go, or at home – wherever they may be.
Big Happy is looking for a high energy Account Manager based out of LA to introduce our proprietary ad platform to the world’s most cutting-edge brands and media agencies. Reporting directly to the Vice President, Client Services, the Account Manager role is responsible for managing all aspects of the post-sales campaign process to drive revenue and repeat business
The Account Manager will serve as the main point of contact for West Coast brand and agency clients across all post-sale activities including, but not limited to:
- Lead campaign kick-off calls with media and creative agencies to ensure creative production aligns with campaign objectives, brainstorm custom creative (Sunrises, AR, 3D, Games, etc), review production timelines, and serve as a subject matter expert on all things Big Happy
- Gather campaign launch materials including third party tracking, site lists, block lists, etc, and confirm accuracy for timely launch
- Lead creative production with Creative team and serve as the liaison between the client and internal teams to bring a client’s creative vision to life while aligning with Big Happy best practices
- Monitor campaign performance and provide client with weekly reporting, with an eye for optimizing and showing improvement week over week against client KPIs
- Ensure all campaign elements are accurately tracking and flag discrepancies with Ops and Tech teams
- Build and present end of campaign reporting with a focus on actionable learnings and recommendations that drive client renewals
- Collaborate cross-functionally with Sales, Planning, Creative, Tech, and Ops to accomplish client deliverables and ensure smooth campaign launch, execution, and completion.
To perform this job successfully, the individual must possess the following:
- 2+ years of experience in digital advertising, preferably at an agency
- Strong comprehension of the digital media landscape and agency/brand client/publisher relationships
- Proficiency in Powerpoint and Excel and ability to tell stories through data and visuals
- Excellent attention to detail with a high standard for organization and communication
- Excellent presentation skills and ability to navigate through ambiguity during client calls
- Experience and comfort working with ad tech partners such as IAS, DoubleVerify, MOAT,
Innovid, DCM, Lucid, Nielsen, Placed and ability to lead any necessary troubleshooting with third party vendors
- Knowledge and experience differentiating between managed services and programmatic campaigns (experience with DV360, Xandr, The Trade Desk and other DSPs an added bonus)
- Desire to grow, establish, and refine process to drive efficiency across the organization
- Ability to work in a friendly and respectful manner at all times, to all Big Happy employees, partners, and clients