Bringing Icon of the Seas to life with 3D technology.
EXPANDABLE ENGAGEMENT RATE
Big Happy partnered with Mediahub to bring the Icon of the Seas ship to life through emerging media, giving cruisers an exclusive preview before its launch in early 2024.
Big Happy embarked on an exciting mission for Royal Caribbean's upcoming 2024 Icon of the Sea cruise line, creating an immersive and captivating unit that allowed users to explore the ship's lavish amenities and activities. Utilizing innovative gyroscope and 3D features, users could fully experience the onboard adventure and get truly excited for this new and luxurious cruise.
Through a blend of static and video creative assets Big Happy enabled users to set sail on a digital adventure like no other! Interactive hotspots and toggle buttons allowed users to explore the ship's features, activities, and amenities, making the cruise experience feel tangible. Our engaging creative, combined with strategic targeting, resulted in excellent engagement and conversions for RCI.