Case Study

Washington Capitals

Activating ticket sales with geo-targeted creative.

0.50%

CTR

$10.80

Cost Per Transaction

2K+

Purchases

Objective

During an exciting time for the Washington Capitals as they geared up for their Push for the Playoffs, the team needed help driving awareness and ultimately generating ticket sales for the upcoming games.

Solution

During an exciting time for the Washington Capitals as they geared up for their Push for the Playoffs, the team needed help driving awareness and ultimately generating ticket sales for the upcoming games.

Results

During an exciting time for the Washington Capitals as they geared up for their Push for the Playoffs, the team needed help driving awareness and ultimately generating ticket sales for the upcoming games.

"Teaming up with Big Happy allowed us to tap into the boundless potential of mobile and create ads that are not only visually captivating but also emotionally engaging for fans.

The inventive flair of Big Happy’s mobile ad creatives, together with precise targeting, generated a potent mix that drove strong levels of engagement and an exceptional ROAS."

‍

Frank O’Brien

Senior Director, Marketing

Washington Capitals

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