During an exciting time for the Washington Capitals as they geared up for their Push for the Playoffs, the team needed help driving awareness and ultimately generating ticket sales for the upcoming games.

With a focus on increasing attendance during their reverse retro jersey nights, Big Happy created 7 attention grabbing 3D Animated Sunrise units. These units featured the team captain, Ovechkin, skating onto the screen in a retro jersey, shooting and shattering the screen, which then revealed the upcoming game info and a CTA to ”Buy Now.” Creative was refreshed before each game to highlight exciting giveaways. The next step was to devise a custom targeting strategy to hone-in on hockey fans, as well as find new audiences to support the Capitals’ Push for the Playoffs.

Through Big Happy’s Animated Sunrise units, refined data targeting strategies, as well as pixeling, the campaign was able to successfully drive awareness and attribute over 2,000 transactions for The Washington Capitals. To add to the celebration, as the season went on, the Capitals saw boosted awareness while Ovechkin skated towards becoming the 2nd highest goal scorer in NHL history.